Talent Acquisition is a HR function which is modernizing with the changes of the business world. With the evolve of social media, Talent Acquisition specialists has started to use social media to acquire right talent at the right time.
A 2014 independent study by Digital insights survey shows that 94% of recruiters currently use or intend to use social media in their hiring processes. Additionally, 78% of recruiters have successfully made hires through social media. The adoption of social media for recruitment has grown significantly, from 78% of companies in 2008 to 89% in 2011 and reaching 94% by 2013.
Figure 1 - Social Media Recruiting | Social Media Recruiting Strategies, Source - (Rchilli, 2021)
Benefits of using Social media (Singh & Sharma , 2014)
Increase in the reach of candidates
Finding highly skilled candidates
Increased return on investment
Become the candidate's preferred employer
According to (Tirrel & Wübbelt, 2022), the biggest advantages of using social media for Talent Acquisition are enhanced visibility, heightened awareness, and greater accessibility and connection. Social media helps close the gap between applicants and the company, making it part of a global network.
There are lot of advantages as well as disadvantages of using social media.
Disadvantages of using Social media
Promoted posts can be costly
Certain social media platforms may not reach intended audiences
Creativity should be there to differentiate from competing companies.
Judgements based on photos
Candidate's profile may not accurately reflect their true fit or potential employees.
This YouTube video discuss the pros. and cons. of Social Media Recruitments,
Figure 2- Social Media Recruiting: Pros & Cons, (Source - Jobiak AI,2020)
Gen Z and Social Media
HR managers classify Gen Z as being influenced by social media, as well as by friends and peers. Gen Z mainly uses Instagram, WhatsApp, YouTube and Snapchat for personal use, with Facebook being rarely utilized. These platforms allow Gen Z to express their creativity, connect with others who share their interests, and keep up with trends and pop culture. The main point is that Gen Z has a distinct approach to social media, favoring newer platforms that align better with their preferences over older ones. Unlike Boomers and Millennials, Gen Z primarily uses social media for entertainment and communication, turning to specific platforms to fulfill these purposes. (Roman,2024)
Gen Z represents an expanding workforce, and Oxford Economics predicts they will make up 30% of all employees by 2030. Many are eager, committed, and with the right training, have the potential to drive the future of the company. As Gen Z people are the future leaders of companies, attracting talented Gen z employees are like a future investment for the company. (Levitt, 2024)
Conclusion
Social media enables companies to build a close connection with potential applicants and showcase the qualities that make them an attractive employer. As Talent Acquisition specialists, it's essential to thoroughly understand both the advantages and challenges of social media hiring. In today's tech-driven world, social media is vital tool, especially as smartphones are a central part of daily life for many-particularly Gen Z, the future leaders in the workforce. Compared to Millennials and Boomers, Gen Z is the most active on social media, making it a crucial channel for reaching them. The business landscape today faces the challenge of attracting Gen Z talents, and social media is one of the most effective strategies for identifying the best-fit candidates from this generation.
References
Jobiak AI., 2020. Social Media Recruiting: Pros & Cons
Available at: https://youtu.be/iDzfI9JAxBI?si=xzhQnBxvfhOtAE4W
[Accessed 03 November 2024]
Rchilli., 2021. Social Media Recruiting | Social Media Recruiting Strategies
Available at: https://youtu.be/QlebtLRhqeQ?si=S_unZVrfkRvM2CTk
[Accessed 03 November 2024]
Levitt, N., 2024. ink-co.com. [Online]
Available at: https://ink-co.com/insights/social-gen-z-hiring/
[Accessed 3 November 2024].
Roman, D., 2024. wearebrain.com. [Online]
Available at: https://wearebrain.com/blog/how-gen-z-is-using-social-media/
[Accessed 3 November 2024].
Singh, K. & Sharma , S., 2014. Effective use of social media for talent acquisition and recruitment. Int. J. Intercultural Information Management, Volume Vol. 4, pp. pp 228-237.
Stanley, N., 2020. MyHR.com. [Online]
Available at: https://blog.myhr.works/social-media-recruitment
[Accessed 3 November 2024].
Tirrel, H. & Wübbelt, A., 2022. Attracting Members of Generation Z to Companies via social media recruiting in Germany. Human Technology, Volume 18(3)(ISSN: 1795-6889), p. 213–233.
This is a great insight into the evolving role of social media in talent acquisition! It's clear that social platforms have become an essential tool for recruiters, offering broader reach and more effective hiring processes. The growth in adoption is impressive and shows how technology is reshaping HR practices.
I'm grateful for the comment. Social media has undoubtedly changed the landscape of talent acquisition by giving recruiters access to a larger audience and streamlining the hiring process in ways that were previously unattainable. It's fascinating to observe how technology keeps spurring HR innovation and improving the dynamic and effective nature of hiring.
Really enjoyed this article! Talent acquisition is so much more than just finding the right skills—it’s about aligning values, culture, and long-term potential. By using data and a more personalized approach, companies can attract not only the best talent but the right talent who will thrive and grow within the organization. Great insights on how talent acquisition is evolving
I completely agree! Today, finding people who share the company's values, culture, and long-term goals is more important than simply matching skills. By using data and tailored strategies, businesses can make sure they choose people who will not only succeed in their positions but also support long-term development and innovation. Seeing this move toward a more comprehensive hiring process is encouraging.
Great article about finding the right people. You mentioned the concern about biases due to candidate's profiles. But I believe, even though social media offers visibility. It may lead to unnecessary judgments that overlook real talented candidates.
This is a great insight into the evolving role of social media in talent acquisition! It's clear that social platforms have become an essential tool for recruiters, offering broader reach and more effective hiring processes. The growth in adoption is impressive and shows how technology is reshaping HR practices.
ReplyDeleteI'm grateful for the comment. Social media has undoubtedly changed the landscape of talent acquisition by giving recruiters access to a larger audience and streamlining the hiring process in ways that were previously unattainable. It's fascinating to observe how technology keeps spurring HR innovation and improving the dynamic and effective nature of hiring.
DeleteReally enjoyed this article! Talent acquisition is so much more than just finding the right skills—it’s about aligning values, culture, and long-term potential. By using data and a more personalized approach, companies can attract not only the best talent but the right talent who will thrive and grow within the organization. Great insights on how talent acquisition is evolving
ReplyDeleteI completely agree! Today, finding people who share the company's values, culture, and long-term goals is more important than simply matching skills. By using data and tailored strategies, businesses can make sure they choose people who will not only succeed in their positions but also support long-term development and innovation. Seeing this move toward a more comprehensive hiring process is encouraging.
DeleteVery good article.Leveraging social media for talent acquisition is transforming how companies attract top talent.
ReplyDeleteThank you for your valuable comment!!!
DeleteGreat article about finding the right people. You mentioned the concern about biases due to candidate's profiles. But I believe, even though social media offers visibility. It may lead to unnecessary judgments that overlook real talented candidates.
ReplyDelete